The Refinishing Touch Saves More Than 2,000 Tons of Wood Furniture
ALPHARETTA, Ga.–(BUSINESS WIRE)–The Refinishing Touch, a world leader in providing on-site environmentally safe furniture refinishing, armoire conversions and re-upholstery to private and public organizations has completed the refurbishment of 20,000 wooden armoires in hotels across America, preventing a volume of 700,000 cubic feet and 2,000 tons of furniture from being put into landfills.
February 17, 2009 marks the date for all analogue TV signals to be permanently shut off throughout America. As hotels across the US prepare for the analogue signal switch off over the next two years and purchase new flat screen digital televisions, they must consider what they will do with the furniture that once housed the old televisions.
While consumers must prepare for February 2009, many hotel brands have different deadlines to meet to switch to the HDTV signal. Also, for many brands building new properties, HDTV must be part of their offerings.
The financial concern for the upgraded televisions ranges from upgrading the servers that provide on demand programming, to the actual TVs themselves and the furniture that houses them. Not to mention the environmental challenge of what to do with the armoires that housed older, and much larger, cathode-ray analogue televisions.
These challenges are being resolved by refurbishment practices that are created and executed by The Refinishing Touch. To date the company has completed refurbishment initiatives for major hotel brands such as Intercontinental Hotel Group, The Hilton Family of Brands, Marriott, Wyndham and Starwood.
Mario Insenga, President and CEO of The Refinishing Touch said, “Our approach solves a financial and an environmental problem: which in today’s green-conscious and economic wary climate is a win-win solution for hotel chains, the consumer, and the environment.”
Scott Matthews, Rooms Division Manager, Crowne Plaza Hotel, said, “We converted over 187 armoires in our Anaheim property alone during 2008. The Crowne Plaza recognizes the importance of recycling and managing our existing assets with the help from The Refinishing Touch. Converting the armoires on property for the new flat screen TVs not only helped the environment it helped our bottom line on the property.”
About The Refinishing Touch
Founded in 1977, The Refinishing Touch® is a world leader in providing on-site environmentally safe, furniture re-finishing and re-upholstery to private and public organizations. It enables its 20,000 customers across the following markets; government, hotel, hospitality and academia to save up to 80% of their budgets and maintain environmental sustainability.
To date the company has transformed over 1.5 million rooms of furniture worldwide, preventing the equivalent of approximately two million hardwood trees being lost to landfill. Services comprise furniture refinishing, reupholstery, armoire modification and re engineering, granite and fabric selection through the Touch Textiles division. The company has patent pending waterborne material processes that are odorless, non-toxic and non-flammable and environmentally safe enabling immediate room re-occupancy.
The Refinishing Touch® was awarded the US General Services Administration Evergreen Award for innovative environmentally friendly practices. Long term clients include: The White House, The Kennedy Center for Performing Arts, US Department of Justice, US Congress, Department of Defense, US Military and Coastguards; Hilton, Hyatt, Marriot Intercontinental, plus a number of top universities. The company is headquartered in Alpharetta, Georgia.
